Out of the Office and Into the Workshop

Anna was the CEO of a mid-sized company with 75 employees.
She led meetings, made decisions, resolved conflicts, managed budgets, and kept everything running.
From the outside, her life looked stable, successful, in control.

On the inside, it felt very different.

The pressure was constant.
The calendar was full.
The phone never stopped.
Every day brought more responsibility, more questions, more expectations.
Everything worked — but none of it felt like it belonged to her anymore.

And even though she loved cycling, she rarely made it out on her bike.
Maybe two or three rides a month, squeezed in between late evenings at the office and endless “just one more thing” tasks.

The desire for something real kept growing.
Not a holiday.
Not wellness.
Something that would pull her out of her head and back into her body.
Something she could touch, shape, and create with her own hands.
A project that didn’t end in PowerPoint, Slack, or email.

Then she found my framebuilding course.

Five days.
No meetings.
No decisions to justify.
No deadlines — except one: to build her own frame.
Tube by tube. Joint by joint.

Of course she had doubts.
“I’m a CEO, not a craftswoman. I’ve never brazed anything. I’m not good with tools.”

But none of that matters.
You don’t need technical experience.
You only need the willingness to do something different — something real.
Something that doesn’t happen in your head, but in your hands.

In the workshop, everything changes.
No Outlook. No Slack. No interruptions.
Just breathing, concentration, steady progress.
A quiet rhythm that follows you, not your calendar.

And then the feeling she hadn’t had in years returned:
Focus.
Satisfaction.
Pride.

As the flame heated the steel and the joints took shape, something inside her shifted.
She wasn’t reacting, managing, or controlling — she was creating.
A bicycle frame built entirely with her own hands.
In her size. In her style. For her rides.

On the last day, when she held the finished frame in her hands, she couldn’t help but smile.
Not because it was perfect —
but because she had made it.

Today, Anna takes every small opportunity to get outside — short evening loops, longer weekend rides.
Not always long, not always often.
But always with that unmistakable feeling:

What you build with your own hands stays with you.
It carries you farther than you think —
both on the bike and in life.

And if you sometimes feel like Anna…
If you want to step out of the pressure, out of the noise, and back into something real…
If you want to experience what it feels like to create something of your own…

…then my framebuilding course might be exactly what you need.

And if this has been on your mind for a while, here’s a small reminder:

Black Friday is ending soon.

Only until the end of Today (Friday!) you can save €400 on our 5-day framebuilding course.
It’s the only time of the year we offer this discount.

Just use the code BLACKFRIDAY at checkout — the price updates automatically.

👉 Build Your Own Frame:  Sign up Here

If you have any questions, just send me an email. I’d love to hear from you.

See you in the workshop,
Robert